As the global tobacco control situation becomes increasingly severe, heated cigarettes, as a new type of tobacco product, are gradually becoming the focus of industry attention. Recently, many tobacco companies have focused their attention on the field of heated cigarettes and launched their own heated cigarette products.
This series of big moves, like a silent competition, quietly kicked off on the big stage of the tobacco market. It not only indicates that the way of tobacco consumption is facing profound changes at the crossroads of tradition and innovation, but also indicates that heated cigarettes are about to set off a new journey of change in the global tobacco map, attracting countless industry insiders and consumers to wait and see.
With many tobacco companies launching their own heated cigarette products, it indicates that the competition in this field is becoming increasingly fierce. At the same time, this trend not only reflects the increasing health awareness of consumers, but also indicates the future development direction of the tobacco industry.
1.British American Tobacco launches the latest generation of heated tobacco device Glo Hilo
It is reported that as early as October 16 this year, British American Tobacco (BAT) held a capital market day event at its innovation center in Southampton, UK. During the event, British American Tobacco stated that it plans to launch the high-end heated tobacco device glo Hilo by the end of 2024, and expects to further expand its market coverage in 2025.
According to relevant reports, the launch of glo Hyper pro has successfully increased BAT’s sales share in key markets such as Japan and Italy. For this reason, the company recognizes the importance of turning to the more profitable high-end market, and plans to launch the high-end heating and non-burning device, glo Hilo, in one of its markets by the end of this year, and further expand geographically in 2025.
According to the latest news, British American Tobacco (BAT) has launched the latest generation of heated tobacco devices, Glo Hilo, and its high-end model, Glo Hilo Plus, in Serbia. The launch of this new product is an important step for the company to innovate and expand its product line in the field of heated tobacco products. The product is designed to solve the pain points of previous generations of devices and provide a better user experience.
2.Advantages of heated tobacco devices Glo Hilo and Glo Hilo Plus
Glo Hilo has been improved in weight, size, heating technology, usage time and battery life, giving it an advantage in the market competition, especially in the competition with competitors such as Philip Morris’ IQOS.
It is understood that the Glo Hilo device weighs only 76 grams, 16 grams lighter than the previous generation, and is equipped with an EasyView LED screen. The high-end model Glo Hilo Plus adopts a two-part design with a total weight of only 92 grams, which is lighter than the 171 grams of the main market competitor IQOS Iluma Prime.
And it is well known that the industry leader of heated cigarettes is Philip Morris IQOS, which has occupied more than 80% of the global heat-not-burn market with its IQOS series of products. The latest generation of heated tobacco devices Glo Hilo launched by BAT this time is an important step in the field of innovation, striving to narrow the gap with PM.
In addition, the heating technology has been improved (preheating time is faster), and the heating temperature of the new device has been increased to 370°C, providing a richer taste, while extending the use time, up to 5 minutes and 10 seconds in standard mode, and 3 minutes and 40 seconds in accelerated mode, and the charging speed has been increased to 40 minutes to charge to 80%.
This time, British American Tobacco chose Serbia to launch its Glo Hilo device for the first time. This strategic move is intended to use the country’s market as a pilot for the product. Through the initial market launch in Serbia, the company can carefully adjust and optimize the product to ensure that the product can achieve optimal performance before it is fully promoted to a wider market.
This pilot approach allows British American Tobacco to identify and solve potential problems in a small-scale market environment, such as early device overheating or battery failure, thereby reducing the risks encountered during large-scale releases.
In short, the launch of the latest generation of heated tobacco devices Glo Hilo not only demonstrates British American Tobacco’s attention to consumer feedback, but also reflects the company’s leadership in the field of new tobacco products and its positive outlook for future growth.