Imperial Brands’ Next Generation Product (NGP) business made significant progress in 2024, with net revenue of £329m, up 26.4% at constant currency, across all Growth was achieved across regions and categories, demonstrating the company’s NGP products are gaining traction with consumers globally and increasing market penetration.
1.Regional Market Highlights
US market: NGP business growth is driven by the launch of Zone modern oral nicotine products in February 2024, with targeted promotion in 12 metropolitan areas, providing consumers with more diverse choices for early consumption The repurchase rate of investors is positive, and the sales scope continues to expand. European market: Countries such as the UK and Spain perform well in the NGP market. The launch of the UK’s blu bar series (including new 1,000-port disposable products and rechargeable kits) has driven the growth of vaping products and enabled the company to compete in the NGP market. The region’s NGP market share has increased. Africa, Asia, Australasia and Central and Eastern Europe (AAACE) region: The launch of Poland’s 1,000-puff blu bar vaping product and the introduction of products such as iSenzia tea-based heating rods in the Czech Republic and Poland have boosted the development of NGP business in the region, The company’s market share and revenue in the region have grown significantly.
2.Product Innovation and Diversification
Rich product portfolio: The company offers a variety of NGP products, including vaping products, heated tobacco devices and sticks, oral nicotine bags, etc., to meet the needs and preferences of different consumers. For example, the blu brand vaping product line continues to innovate, launching new formats and flavors, such as blu bar kit and blu bar box, as well as new flavor options to attract consumers and enhance brand loyalty.
Zone Oral Nicotine Pouches: The Zone brand oral nicotine pouches launched in the US market come in a variety of flavors and product variants, providing new options for consumers, especially those seeking a convenient, discreet way to consume nicotine.
iSenzia Tea-Based Heat Stick: Launched in the European market, the iSenzia Tea-Based Heat Stick is a tobacco-free heating product that provides consumers with a unique experience while also satisfying their needs for health and taste.